In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed inside your profile, groups or business page.
Since its launch, live streaming video has exploded in popularity -- particularly on Facebook Live, where according to Vimeo, 78% of online audiences are watching video on Facebook Live as of 2018.
Why Are Marketers Excited About Facebook Live?
Because it's a fun and fairly simple way for us to use the power of video to communicate our brand stories, and build authentic relationships with fans and followers -- in real time.
But Facebook Live has a lot of little nuances that marketers will need to learn if you want to get the most out of the platform...and it takes great planning to make an impact!
Stop Worrying About What to Say
Use this planner as your roadmap to to help you get clear on the message you want to share on-camera with Facebook Live.